Torrié – Estoril Open’s official coffee

Giving continuity to the partnership started three years ago, Torrié is again the Estoril Open’s official coffee. For this year, beyond other novelties, Torrié will be also sponsor of a Bridge competition that will take place in simultaneous with the Estoril Open.
The association of the Torrié to the Estoril Open strengthens its brand values like dynamism, youth and competitiveness.
The Estoril Open is the main tennis tournament held in Portugal and this year celebrates its twentieth anniversary. It will take place between 2nd and 10th of May 2009, in the National Stadium, Jamor, Lisbon.
More information in www.estorilopen.net

Rallye Torrié 2009

Rallye Torrié, the first stage of Portuguese Rally Championship will take place in Póvoa de Lanhoso and Vieira do Minho on the 7 th and 8 th March 2009. With this sponsoring Torrié enhances the association to the most important sport events held in Portugal, fortifying its brand values: Dynamism, Action and Youth.

'Inspira-te' (Be Inspired) Sugar Collection

The Torrié has just launched a new collection of sugar packets. To provide moments of inspiration to its customers and consumers is the challenge of Torrié.

In a world of equals… be inspired in different flavours.

Torrié coffee recognised as the “Sabor do Ano” (Flavour of the Year)

Submitted to the consumers’ appraisal, the products comprised in the Torrié’s home line – Torrié Grão (Allegro Blend), Torrié Expresso (Espresso Blend) and Torrié Filtro (Breakfast Blend) – were voted Sabor do Ano 2009 (Flavour of the Year 2009).
The Escola Superior de Biotecnologia of the Universidade Católica of Porto and the Instituto Superior de Agronomia in Lisbon coordinated about 8.000 samples collected for this French competition that took place for the 2nd time in Portugal.
The Sabor do Ano (Flavour of the Year) is the only Seal of Quality in the food sector that is only based on the evaluation of the Flavour, but it is particularly important because it’s a distinction given by the consumers and addressed to the consumers.
* Study "Sabor do Ano” (Flavour of the Year) produced by Tryp Connection.
Product tested by portuguese consumers between October and November 2008 – www.sabordoano.com

Torrié – Estoril Open’s Official Coffee

Always associated with sporting activities, Torrié is, for the second consecutive year, the Official Coffee of the Estoril Open taking place between the 12th and the 20th of April 2008.
Estoril Open is the main tennis tournament held in Portugal and one of the most important clay court competitions held at international level.
Inspire your life is the signature of Torrié… To all those who visit and take part in Estoril Open Torrié leaves you with one single challenge: “Inspire yourself”.

Torrié Grão and Torrié Expresso were appraised as the “Sabor do Ano 2008”

The Café Torrié Grão and the Café Torrié Expresso were appraised as the "Sabor do Ano 2008” (Flavour of the year 2008) in the first edition held in Portugal of this originally French initiative. For two months, 7580 tests of blind tastings were carried out by Portuguese consumers, under the responsibility and coordination of the Escola Superior de Biotecnologia da Universidade Católica Portuguesa (Oporto) and the Instituto Superior de Agronomia (Lisbon). 105 products were shown and tested but only 42 were worthy of this distinction, which means that they reached a high tasting grade in their category. "Sabor do Ano" represents the recognition of the quality and the approval of the product by the consumer, based only on the taste. The distinction has an additional importance because it is a praise given by consumers and it is addressed to the consumers themselves.

* Study "Sabor do Ano” (Flavour of the Year) produced by Tryp Connection.
Product tested by portuguese consumers between October and November 2007 – www.sabordoano.com

Torrié Rally 2008 awakens the emotions

Inspire your life is the challenge that Torrié suggests, every day, to its consumers. In order to emphasize this challenge it has once again associated itself to the Portuguese Rally Championship, the first stage of which took on, for the second consecutive year, the name Rally Torrié.

Team RTP / Torrié

Torrié confirms, once more, its support to the Rádio Televisão Portuguesa (RTP) rally team. RTP Journalist, João Fernando Ramos (driver) and navigator José Janela, representing the RTP / Torrié Team, are currently competing the different stages that make up the “Campeonato de Portugal de Ralis 2008” (Portuguese championship), in class N3.

Torrié receives international award

The Torrié coffee has been awarded at the “Superior Taste Award 2007”, by iTQi – International Taste & Quality Institute – in Brussels/Belgium.
iTQi is an independent European Organization of Chefs and Sommeliers which is dedicated to evaluating food products and drinks with superior taste.
After a blind test held by specialists in the sector, on which organoleptic criteria such as appearance, aroma, texture, taste and after-taste of the product are evaluated, Torrié’s “Breakfast Blend” obtained the classification of “REMARKABLE”.

Torrié awarded for its Excellence in Canada

Torrié recently received the Top Choice Award “Mark of Excellence” in the Coffee category. This distinction was the result of votes (public consultation), which elected Torrié as the Choice of 2006 in the area of coffee.
The initiative was held by TCA – Top Choice Awards, an entity which identifies and promotes products of excellence by means of public consultation.
The objective is to publicly identify the professionals and the businesses which, based on high standards of quality, service, value and image have gained the confidence and loyalty of their customers.