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Torrié sponsors a racing car at the Boavista Grand Prix
After representing Torrié at the Póvoa Casino Rally 2005 and 2006, the actor António Machado once again competed with the colours of our brand, this time at the Boavista Grand Prix driving a Datsun 1200. This Torrié’s sponsorship shows the brand’s youth and dynamism – these are the values that Torrié wants to highlight, becoming associated with national sporting events. |
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Torrié – Estoril Open’s Official Coffee
Torrié is the Official Coffee of the Estoril Open, held this year between the 28th of April and the 6th of May in Lisbon. Younger, more dynamic, more interactive and more up-to-date, Torrié is strengthening its values by associating itself with the most important tennis tournament in Portugal.
The official presentation of this sponsorship was held on the 18th of April in Lisbon and was attended by various personalities and public figures.
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National Rally Championship starts with the Rally Torrié
The Rallye Torrié marked the start of the 2007 National Rally Championship. As a launching ramp for this opening race, Torrié – the Naming Sponsor of the event – has implemented a number of which promote its catch phrase “Inspire your life” used in all of the activities hosted by Torrié. At the end of the race, Torrié made a donation to AMI – International Medical Aid. |
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Torrié reaffirms its support for the RTP Rally Team
Once again Torrié is sponsoring the Rádio Televisão Portuguesa (RTP) Rally Team, being adopted as the Naming Sponsor of what is still called the RTP / Torrié Team.
The driver - presenter (João Fernando Ramos) and co-driver (Júlio Sousa) are thus competing for the various stages that comprise The 2007 National Rally Championship. |
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Torrié is increasingly present
As a result of the blossoming relationship between Torrié and the Rádio Television Portuguesa (RTP) Rally Team, the brand of coffee was adopted as the Naming Sponsor of what will now be called the RTP / Torrié Team. The driver-presenter (João Fernando Ramos) and co-driver (Sérgio Paiva) remain in the lead of the N3 class – which they won in the last Championship. But the coffee, besides helping in the rallies, helps in the day-to-day of the drivers who state that they “don’t know what it would be like not to have a good coffee in the middle of such tremendous concentration and the highly stressful moments” which their profession entails. |
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Caramulo Torrié Ramp
Torrié sponsored the Caramulo Ramp – the main attraction of the Caramulo Motor Festival which was held between the 8th and the 10th of September 2006. The Caramulo Motor Festival is the first major event dedicated to classic/sport cars and motorcycles in Portugal. |
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Horseball World Champions
Portugal is the new Horse-ball World Champion after a final against Argentina, held on the adversary’s own pitch. The competition was not easy, but the bold national team had a trick up their sleeve: Torrié’s sponsorship. |
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Torrié Home Concept
Torrié is launching a new promotion in the Domestic channel. Now, whoever enjoys the quality of this coffee on sale in the Hypermarkets can also win a modern Torrié Home Concept line. The promotion which is being held in some superstores also has surprise gifts from the brand to give away. |
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