• A history
    of inspiration

    As a brand aimed at the end consumer, Torrié is notable for the considerable recognition it has received in the form of national and international quality awards and for its product innovation policy, constituting points of differentiation that distinguish the brand.

Torrié Today

As a result of solid growth, Torrié is now a young, urban, dynamic and interactive brand. More recently it has been developing initiatives related to social and environmental concerns, as well as health and well-being.

Natural Evolution

2009 was a milestone in the history of Torrié. The quality was as high as ever.
Its tradition and experience in coffee roasting were unquestionable.
On a path towards innovation, but preserving the knowledge acquired throughout its history, Torrié outlined a new brand strategy that is better prepared to win new customers and new markets.
From a reformulation of the image of the existing portfolio to the launch of new products, Torrié sought to offer solutions to meet the latest market trends, presenting alternatives for consumers and suggesting new opportunities for consumption.

New Challenges

With a considerable position in the Foodservice sector, Torrié increased its proximity to consumers in 2004 when it entered the take-home channel. Torrié finally adopted a more emotional positioning.
This was a new phase for Torrié, in which its development as a brand accompanied the evolution of its presence in the everyday life of consumers.
Increasingly humanised and closer to consumers, Torrié could now be found at points of sale; in causes and projects that it supported and in sports such as motor racing, windsurfing and tennis.

A Closer Approach to the Consumer

Aware of changes in markets, Torrié was also able to adapt itself and to reinvent its identity while always maintaining its essence: quality and rigour.
In the 1990s, Torrié targeted consumers, giving rise to a more informal, dynamic and modern brand.

How It All Began

Part of JMV – José Maria Vieira, S.A, Torrié was set up in the 1980s by José Maria Vieira himself and represented a tremendous challenge: for an essentially regional operator to develop into a national and later international structure.
Torrié outlined its future investing from the start in product excellence and service quality, which enabled it to take firm steps towards success.

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